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COMM 3010 Syllabus

Course Syllabus

COMM 3010 - Integrated Corporate Communications

3 Credit Hours

Course Information

Course Description:

This course examines important corporate communication areas such as, internal communication, advertising, public relations, integrated marketing communications, and new communication technologies. It focuses on how these areas work together to achieve organizational objectives.

Course Outcomes:
  • Students explore corporate communication functions including advertising, marketing communications, public relations, and new media technologies.
  • Students focus on communication strategies and tactics reviewing the ingredients of a comprehensive corporate communication campaign.
  • Students review a variety of problem/solution approaches to research such as interviewing, ratings, circulation and subscription, surveys, and opinion panels used in corporate communication.
  • Students study the many aspects of corporate communication such as organizational operations, internal and external relations, effects of legal standards and ethical dilemmas, and crisis, issues and special events management.
  • Students develop communication campaigns and special events including media buys, copy writing, news release writing, and press conferences.
Prerequisites & Co-requisites:


Course Topics:


Specific Course Requirements:


Textbooks, Supplementary Materials, Hardware and Software Requirements

Required Textbooks:

Please visit the Virtual Bookstore to obtain textbook information for this course. Move your cursor over the "Books" link in the navigation bar and select "Textbooks & Course Materials." Select your Program, Term, Department, and Course; then select "Submit."

Supplementary Materials:


Hardware and Software Requirements:

Minimum hardware requirements can be found here.

Minimum software requirements can be found here.

Common applications you might need:

Web Resources:

Purdue OWL Online Writing Lab (for APA, MLA, or Chicago style)

The Writing Center Online Writer's Handbook

Student Resources:
  • Technical support information can be found on the TN eCampus Help Desk page.
  • Smarthinking virtual tutoring is available FREE of charge. to access Smarthinking, visit the course homepage and select Smarthinking under Course Resources. You also view sample sessions to see what Smarthinking offers and how it works.
  • Information on other student issues or concerns can be located on the TN eCampus Student Resources page.

Instructor Information

Please see "Instructor Information" in the Getting Started Module for instructor contact information, virtual office hours, and other communication information. You can expect to receive a response from the instructor within 24-48 hours unless notified of extenuating circumstances.

Participation, Assessments, & Grading

Testing Procedures:

Student evaluation varies by assignment, but may involve self, peer, and instructor assessment. All assignments include consideration of the required content information, use of the English language, and use of the appropriate writing style manual [for example, Associated Press Style Book or APA Publication Manual (5th ed.)].

Grading Procedures:

Evaluation of all assignments includes consideration of content information and style (e.g., grammar, usage, punctuation, format, et al.) There can be no provision for assignment make‐up or for additional credit. Scores for exams are usually posted in the grade book about 48 hours after the end of the exam availability period. The score for each writing assignment is posted in the grade book as soon as it has been evaluated. Take into account that the instructor teaches other courses that also are writing intensive and that several days may be required to grade your paper. Papers are generally evaluated in the order received.

Missed Work, Extra Credit:
There can be no provision of opportunities for assignment makeup or for additional credit. The following site provides APA Publication Manual summaries:

Grading Scale:

Grade, Definition, Point Ranges, Percentage
A Excellent 900 to 1,000 90 to 100%
B Very Good 800 to 899 80 to 89%
C Good 700 to 799 70 to 79%
D Poor 600 to 69960 to 69%
F Failing 0 to 599 0 to 59%

Assignments and Projects:

Graded Learning Activities
All examinations are online. For most exams, no proctors are required. Click on the examination link during the designated availability period, and then complete the "objective" examination (true/false, multiple choice and matching). Questions are randomly selected from a pool of questions based on the material studied during the unit. Exams scores are normally posted in the course online grade book within 48 hours after closing of the exam’s availability.

The typical exam is a 50‐item test over material in lectures studied in that unit of the course. You may attempt an exam only once. Objective (multiple choice, matching) and subjective (short answer, essay) questions may be included. Before beginning, be sure you have a dependable Internet connection and computer, and a quiet, comfortable environment where you will have no disruptions or distractions. Maximum time to complete Exam I‐IV is 50 minutes. Verify that your answers have been properly recorded and submitted for grading before you exit an exam.

TestTest DescriptionPoint Value
Examination I

Unit I: History, Definition Status of Corporate Communication
1 History and Development of Corporate Communication
2 Defining Corporate Communication
3 Current Status of Corporate Communication

Examination II

Unit II: Professionalism, Ethical Standards, and Law
4 Professionalism and Ethics of Corporate Communication
5 Corporate Communication Law and Regulation

Examination III

Unit III: Advertising and Public Relations
6 Public Relations: Press Releases, Press Kits, Press Conferences
7 Commercial Advertising: Radio, Video, and Print Media

Examination IV

Unit IV: Campaigns and Special Events
8 Special Event Planning and Management
9 Campaign Planning and Development

Assignment 1Interview with Communication Executive100
Assignment 2Ethics50
Assignment 3News Release, Video Commercial, Print Ad150
Assignment 4Planning of Special Event Planning50
 our Discussion Board Assignments 
Total 1000


Class Participation:

If you have taken other online classes, you appreciate the need to manage your time, work ahead on assignments and never fall behind. If this is your first online class, you will be most successful if you manage your time effectively, complete the writing assignment prior to the scheduled deadline, and stay current on the reading assignments. Summer Semesters fly by very quickly; you cannot afford to fall behind. Map out the next two months and be aware of the four assignments, four exams and four discussions.

Late Policy:

Timely information may be posted to either. Note that I generally check email at least once a day. You will need Adobe Reader to read the course content, which includes the lectures and assignments.

Course Ground Rules

The following two statements (1., 2.) were derived from the TBR System-wide Student Rules document, released January 2012:


Read the document in its entirety here.

1. Standards of Conduct:

  • Students are required to adhere to the same professional, legal and ethical standards of conduct online as on campus. In addition, students should conform to generally accepted standards of "netiquette" while sending e-mail, posting comments to the discussion board, and while participating in other means of communicating online. Specifically, students should refrain from inappropriate and/or offensive language, comments and actions.

2. Review the TN eCampus Academic Integrity/Academic Honesty Policy:

  • In their academic activities, students are expected to maintain high standards of honesty and integrity. Academic dishonesty is prohibited.

Such conduct includes, but is not limited to:

  • an attempt by one or more students to use unauthorized information in the taking of an exam
  • to submit as one's own work, themes, reports, drawings, laboratory notes, computer programs, or other products prepared by another person,
  • or to knowingly assist another student in obtaining or using unauthorized materials.

Plagiarism, cheating, and other forms of academic dishonesty are prohibited.

Students guilty of academic misconduct, either directly or indirectly through participation or assistance, are subject to disciplinary action through the regular procedures of the student’s home institution.  Refer to the student handbook provided by your home institution to review the student conduct policy.

In addition to other possible disciplinary sanctions that may be imposed, the instructor has the authority to assign an "F" or zero for an activity or to assign an "F" for the course.

Other Course Rules:

Students are expected to:

  • Participate in all aspects of the course
  • Communicate with other students
  • Learn how to navigate in Brightspace
  • Keep abreast of course announcements
  • Use the assigned course management (Brightspace) email address rather than a personal email address
  • Address technical problems immediately:
  • Observe course netiquette at all times.

Guidelines for Communications


  • Always include a subject line.
  • Remember without facial expressions some comments may be taken the wrong way. Be careful in wording your emails. Use of emoticons might be helpful in some cases.
  • Use standard fonts.
  • Do not send large attachments without permission.
  • Special formatting such as centering, audio messages, tables, html, etc. should be avoided unless necessary to complete an assignment or other communication.
  • Respect the privacy of other class members


  • Review the discussion threads thoroughly before entering the discussion. Be a lurker then a discussant.
  • Try to maintain threads by using the "Reply" button rather starting a new topic.
  • Do not make insulting or inflammatory statements to other members of the discussion group. Be respectful of other’s ideas.
  • Be patient and read the comments of other group members thoroughly before entering your remarks.
  • Be cooperative with group leaders in completing assigned tasks.
  • Be positive and constructive in group discussions.
  • Respond in a thoughtful and timely manner.


The Tennessee Virtual Library is available to all students enrolled in TN eCampus programs and courses. Links to library materials (such as electronic journals, databases, interlibrary loans, digital reserves, dictionaries, encyclopedias, maps, and librarian support) and Internet resources needed by learners to complete online assignments and as background reading will be included within the course modules. To access the Virtual Library, go to the course homepage and select the Virtual Library link under Course Resources.

Students with Disabilities

Qualified students with disabilities will be provided reasonable and necessary academic accommodations if determined eligible by the appropriate disability services staff at their home institution. Prior to granting disability accommodations in this course, the instructor must receive written verification of a student's eligibility for specific accommodations from the disability services staff at the home institution. It is the student's responsibility to initiate contact with their home institution's disability services staff and to follow the established procedures for having the accommodation notice sent to the instructor.

Syllabus Changes

The instructor reserves the right to make changes as necessary to this syllabus. If changes are necessitated during the term of the course, the instructor will immediately notify students of such changes both by individual email communication and posting both notification and nature of change(s) on the course bulletin board.


The information contained in this syllabus is for general information purposes only. While we endeavor to keep this information up-to-date and accurate, there may be some discrepancies between this syllabus and the one found in your online course. The syllabus of record is the one found in your online course. Please make sure you read the syllabus in your course at the beginning of the semester. Questions regarding course content should be directed to your instructor.

Last Revised on December 13, 2019